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12 questions to ask marketing automation vendors (before you buy)

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The following 12 questions, contributed by marketing experts and different specialists, can help in setting up the correct inquiries in advance and shape systems for assessing marketing innovation suppliers.

  1. What about CRM integration? Does the information flow both ways?

A consistent integration between the marketing automation arrangement and CRM platform that the business group is utilizing is crucial and turns out to be progressively vital as the groups develops.

  1. Any additional integration?

Other than CRM, get some information about alternate services and tools which are important and incorporate with the platforms of marketing automation, and know which type of services are necessities.

  1. How does data flow in and out of the marketing automation system?

Consolidate the information that is in the marketing automation platform with information from different frameworks.

  1. How flexible is the reporting module? Can you export custom reports?

Feeble reporting is still the Achilles heel of numerous platforms, so it’s essential for associations to penetrate down into tools’ reporting highlights.

  1. How does the platform measure success?

Quality marketing automation have adaptable, adjustable dashboards and reports that gauge campaign success at various levels.

  1. What about migrating from the old system to the new one?

Get the contribution of technology specialists to not lose any information and only keep the data which is necessary.

  1. What’s the true cost of using the system?

Make certain to see each potential expense for the association and how the hidden costs influence the competitive part of evaluating for reviewing numerous vendors.

  1. What about marketing automation support?

A personal touch from marketing automation software supplier is essential, however lamentably isn’t generally accessible.

  1. Is it easy to add new users?

The option to easily remove or add clients is required but a few systems have guidelines regarding this.

  1. How long does it take to implement the new system?

The execution ought to take two to four weeks depending on the organization size.

  1. Can the system manage full customer lifecycles, or only leads and prospects?

Marketing experts should oversee whole client lifecycles from obscure prospects to brand faithful clients while others concentrate exclusively on leads or prospects.

  1. Does the platform support your mobile needs?

It’s important that email formats, forms, and landing pages are supported on the platforms and shouldn’t require extra resources.

Source: http://www.cio.com/article/3023570/marketing/12-questions-to-ask-marketing-automation-vendors-before-you-buy.html

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12 questions to ask marketing automation vendors (before you buy)
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12 questions to ask marketing automation vendors (before you buy)
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The following 12 questions, contributed by marketing experts and different specialists, can help in setting up the correct inquiries in advance and shape systems for assessing marketing innovation suppliers.
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