The process of B2B purchasing is witnessing a shift. Now there are various opportunities for the B2B buyers to exercise control over their own marketing strategies.
The good news for smart B2B marketers is that the pull marketing strategies that work by educating the readers instead of using hard selling or keyword stuffing strategies; give much better results while leading down the cost of each lead.
Though referrals and email marketing are still effective but the low cost tactics of generating lead flow includes the following;
- Through ample commitment and investment of time, engagement in social media as well as content marketing produces highly effective results.
- To attract and engage the potential customers for filling the sales funnel, the marketers need to provide educational resources, information and share detailed solutions and insights.
- To create and maintain brand awareness among the public, participation in trade shows as well as conferences give good results.
Source: https://www.b2bmarketing.net/resources/blog/b2b-lead-generation-shift-power
Summary
Article Name
B2B lead generation – a shift in power
Description
The process of B2B purchasing is witnessing a shift.
Author
Sharath Chandra
Publisher Name
lead-generation.at
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