Creating personas of your buyer has many advantages. These are fictitious characters that you make which help you to understand the requirements of your buyers. So how to create these personas to increase your B2B lead generation. Here are some easy ways which you can use to gather information for creating buyers personas.
- Conducting interviews with the current customers: this is the easiest way to gather information about your customers. You can have online interviews or can have face to face interviews to ask them about their preferences, what they like or dislike about your product or service, and much more.
- Uncovering trends in your database: another way to gather information is to check the trends of the information you have gathered about your customers. Check their location age, the content which they have downloaded etc. all this will provide you with the information about the behavior, liking, disliking and attitude of your buyers
- Forms used on your website (ask about company size, income, challenges faced): use the forms on your website to gather information about the company’s size , its income and the challenges its facing in its business.
- Feedback from your sales team: ask for feedback from your sales team to know about the buying behavior of your customers.