According to the results of the recent research conducted by Regalix, the top three goals of the B2B marketing automation are improvement of lead nurturing, improvement of lead quality, and increasing the lead generation.
- Lead nurturing: Proper nurturing of leads by using proper channels will help to shorten the cycles of sales which in turn help in generating more revenue at the faster pace.
- Personalized content marketing: The key towards gaining quality leads for B2B, is the delivery of right kind of content at just the right time. The targeted content not just succeed in attracting high quality leads but also generates higher levels of ROI.
- Lead scoring: It helps in maximizing the productivity of sales. By paying attention to the hottest leads conversion rates can be increase dramatically and slaes cycles can be shortened.
ToFu (Top of the Funnel), MoFu (Middle of the Funnel) and BoFu (Bottom of the Funnel), these are stages in the pipeline of lead generation that are crucial for the marketing campaign across-channels.