There are numerous technologies available which offer host of options for marketing automation. For ease the key features of marketing automation are outlined;
1. Multichannel marketing automation.
This is crucial for companies who want to have interactions with their customers irrespective of the channels they are using. To achieve this, marketers can create as well as manage an automated email distribution campaigns. The integration of offline and online marketing campaigns is also essential to understand behaviour of prospects. CRM and real time alerts are also a critical part.
2. Lead management and scoring.
Through lead scoring and management better communications can be developed between the sales, marketing and automated communication threading. It involves the process of lead segmentation, nurturing of campaign and management of membership.
3. Content marketing and management tools.
These tools allow creating content and then can be reused for generating multiple marketing campaigns or for various channels. This involves creation of content and inbound tools for marketing, tracking of website activity, management of landing pages and campaign analytics.
4. Social media management tools.
through these tools, you can determine customers and prospects comments about your products, services or company and use that data within marketing automation and CRM system. This involves social media analytics, tools for forms and survey,
5. Analytics capabilities.
This provides information about the customers as well as prospects. This involves marketing analytics and data management.