The growth hacking process involves innovative kind of marketing using more hands-on approach towards development of product, task automation, retention of users and third party platform integration such as facebook and Twitter. The following are the typical phases involved in growth hacking process;
1. Fitting the Product to the Market
It is the responsibility of the growth hacker to make the product/brand befitting for the target audience and ensure that its pre-optimized to increase the chances of desired results.
2. Conceptualizing and Implementing an Appropriate Growth Hack
The next step is to find the ways for igniting the word of mouth about the brand or product that in turn ignites a chain reaction involving minimum investment of money and time. the growth hacker will use several platforms as well as his coding knowledge to achieve the ends.
3. Looking for Viral Boost Opportunities
through combination of incentives referrals or likes, the growth hacker urge the existing users to share the brand or products through the own social accounts.
4. Analyzing and Optimizing Based on Data
Through analysis of users behavioral data, traffic analytics, conversion rates and other important metrics, useful insight is obtained which helps in optimization of every aspect of the website or products or service.
5. Rinse and Repeat. The hacking doesn’t stop after the first round of success
It is an ongoing cycle which continues making use of rinse and repeat method to boost the results and perpetually repeating the previously explained four steps.