Enter LinkedIn Pulse, LinkedIn’s publishing platform:
Here’s the reason to make publishing on LinkedIn Pulse a top need for the business:
Provides you a SEO Boost:
When the content is distributed on LinkedIn Pulse, Google can index it rapidly. It manufactures power and visibility for the content.
LinkedIn Followers Are Notified of Your LinkedIn Pulse Articles:
When a LinkedIn Pulse article is published, the whole system of LinkedIn associations is informed and offers exposure to a wide audience.
Drives Website Traffic:
Add an article byline toward the end of the LinkedIn Pulse article with a call-to-action to catch leads with an opt-in offer or drive website traffic by guiding them to the blog to peruse other related articles.
Boosts Your Thought Leadership:
LinkedIn Pulse categories the substance by utilizing the tags one includes at the end of the article. That targeted viewership constructs power and trust with LinkedIn’s more than 380 million individuals.
6 Tips for Writing LinkedIn Pulse Posts That Get Read:
Add an Eye-catching Article Image:
Plan a cover graphic that grabs attention.
Create a Catchy Headline:
The headline ought to catch reader’s interest and give them the motivation to navigate and read it.
Adding new content weekly can manufacture a regular following and post amid work hours to get maximum visibility.
Write Shorter Articles:
For best performance publish a post of length 500-1000 words.
Make it Scannable:
Use sub headers and images to break up content and lead readers through it.
Tag your Posts:
Selecting the right tags help the post be found by readers and gives a chance of being chosen as a featured LinkedIn Pulse article.