Social media is a powerful tool that can be used for measuring and generating leads, if you know how to unveil and do data interpretation. Here are some tips on using the social data for improving your lead generation.
- Improving targeting and segmentation: by leveraging your social data you can make improvements in open rates and engagement along with actions. Segment the larger audience into smaller segments by combining your knowledge about social media and audience with their email ids. These smaller segments will share the qualities that will be pertinent to the marketing and sales goals of your brand. You can send custom tailor messages to each segment for increasing lead generation.
- Personalizing your messages: based on your knowledge of your audience and their traits you can create personalized messages for the particular social media platform that attracts the specific target audience.
- Automated messages based on the journey of buyers: by knowing about the behavior of your potential customers, you can generate automated messages based on their previous interactions with your brand to push them through the leads funnel.
By using the social media data you will be better able to strengthen and increase the leads quality and number.