When the business cycles are longer, the last thing one needs to stress over is an absence of conversions on the landing pages. Following are the 8 conversion-driving tips to improve landing pages for lead generation:
- Keep Forms Short & Sweet:
Carefully invest energy assessing the structures and weighing what data is genuinely expected to take a lead on the landing page.
- Be Consistent In Your Messaging:
Utilize consistent messaging through the whole PPC campaign- from the keywords, one is bidding on to the ad copy on to landing page.
- Write Scannable Copy:
The best approach is to keep copy of the landing page short, sweet, and to-the-point in an easy-to- scan format.
- Tell a Story with High-Quality, Relevant Visuals:
Awesome visuals can take the lead gen landing pages to a totally new level, instantly expressing what the company is about.
- Provide Validation from Big Brand Clients:
If there are some popular brands in the client base, then that ought to be shared that on the landing pages. This gives authenticity to the brand, as well as it expands trust.
- Implement a Chat System on Your Landing Pages:
Being accessible to answer questions precisely when the prospects are searching for answers is a viable approach to achieve a hot lead.
- Include Trust & Privacy Signals:
Always incorporate trust signs and privacy policies to guarantee the guests that the data isn’t public or misused.
- Remove All Distractions:
Remove the navigation, don’t link somewhere else inside the copy of the page and evacuate every single superfluous diversion to keep the leads concentrated on a definitive objective.
Source: http://www.wordstream.com/blog/ws/2016/02/24/landing-pages-for-lead-generation
