Leadspace has recently launched its Virtual Data Management Platform that is designed for the B2B Marketing teams. It claims to bring 40% improvement in conversions. This is an apex of Lead Space’s 18 months program which would add up an array of B2B data sources as well as various APIs to its current products.
Keeping data accurate and fresh: this is one of the biggest problems faced by companies. There are many problems concerning the organization and management of data including duplicate and incomplete data sets along with failed updates of data, invalid records and many others. The correction and rectification of such data requires time and money so companies have to compromise on quality and accuracy to remain within budget and marketing deadlines.
LeadSpace platform is offering predictive data analysis platform that will look through the social media for identifying potential targets and then make use of those to compare them with the data of the company.