According to the report of FormStack almost 46% of the marketers are unable to relate marketing ROI to particular campaigns of lead generation. The report investigates this problem and what measures can be taken to resolve this issue. Here are some key
– Align metrics with goals
When there are KPIs and Metrices that does not match up with each other, then it often leads to the poor quality of leads. 64% of the marketers confessed that they face trouble with their ROI because they don’t know at which point to start or which channels are not aligned rightly.
– Organize data
Marketers face a huge influx of data and they don’t know how to organize and use it for optimizing their marketing campaigns. So they require building up technology stack that will help them in keeping the track and organize it properly.
– Track customer relationships
The report found out that the 100% of the marketers felt confident about their ROI who kept a track of their customers relationships metrics. This is where content is of crucial importance. Through high quality content you can attract the potential customers who interact more with your brand and you will be able to collect more data related to their behaviours and interests.