Here are some of the useful excerpts from James Loomstein who is a managing partner at the Rogue Marketing. He talks about marketing automation, difference between automation and personalization, when it works and when it may not be the ideal choice and some tools for automation and much more.
– What are Some of the Mistakes that Marketers should Avoid with automating marketing?
There exist a difference between automation and personalization and marketers need to understand this. Add a touch of personalization to the customer’s online buying experiences.
– Are There Particular Areas That are not Ideal for Automation?
Don’t automate the social media platforms too much. Engage with people through quality and engaging content and create personal experiences leading towards loyalty.
– A Good Starting Point for People Interested in Marketing Automation
The opportunity for marketing automation actually represents the opportunity for connecting dots and engaging relevantly. It’s not a replacement of real marketing.