An account-based marketing combination with automation can become a powerful tool. Keeping this in view, Demandbase has launched their next generation of ABM solutions particulalry for the B2B marketers which make use of Oracle Eloqua which is a Oracle Cloud Marketing automation system.
Due to its efficient working, ABM is witnessing an increasing adoption across different industries and is changing the way in which B2B marketers measures their marketing performance. ABM is different from the conventional inbound marketing techniques ( and the other related tactics including advertising, SEO/SEM, events marketing and marketing of content etc.). Contrary to the inbound techniques that are tailored to reach the largest possible number of customers, its design focus on particular companies, with the aim to streamline, target, engage and convert the accounts having higher value.
The new offering of the company has added up some levels of sophistication and has removed frictions in the way to leverage the optimal targets.