Attorneys who generate their own clients are usually seeking more sources of referral. There are many attorney listings websites that offer lead generation services through email. They send emails to the potential clients who are in need of legal help and the attorneys respond to them either by phone call or through email. These are cold leads which are not as beneficial as warm leads. In warm leads, a potential client seeks services of a specific attorney which are more likely to get return response.
The real challenge of lead generation here lies in retaining the customers for the attorneys. But in many cases emails are not responded and even phone calls are not answered. Moreover, these companies also charge you for leads. So it is more of a waste of time, money and efforts. The preferable lead generation is to give personalized phone calls.